advocacy · 2020–2021
COVID-19 Risk Communication
Community awareness & SBCC
Physician · Designer · Advocate
Kaleab Nigusse — Portfolio
A francophone physician and creative designer with 5+ years shaping primary health communications, advocacy campaigns, and institutional visual systems across Ethiopia, The Gambia, and beyond.
Experience
5+ Years
Disciplines
MD · Design
Focus
Health Comms
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01 — About
Where medicine meets design
Bridging clinical insight with visual storytelling for public health impact.
“Design is a clinical instrument — it must inform, persuade, and heal. I merge evidence-based medicine with editorial craft to turn complex health narratives into visuals people trust and remember.”
A francophone physician and creative designer with 5+ years shaping primary health communications, advocacy campaigns, and institutional visual systems across Ethiopia, The Gambia, and beyond. Based across Dire Dawa · Addis Ababa · The Gambia, I collaborate with hospitals, regional health bureaus, UNDP, EPHI, and pharmaceutical brands to deliver campaigns that save lives and strengthen trust.
Credentials
MD · BSc
Languages
English · Amharic · French (Francophone communications)
Specialization
SBCC · Hospital Marketing · Brand Identity · Infographics · Multimedia Advocacy
02 — Work
Selected projects
Health communications, institutional branding, and advocacy across East Africa and beyond.
branding · 2023–2025
Hospital Marketing & Communications
Central City Hospital
branding · 2024–2025
Eastern Hospital Campaigns
Photography & visual design
institutional · 2025–2026
UN@80 & UNDP Commemoration
Arts, culture & institutional comms
multimedia · 2023–2026
Health Advocacy Video Production
Camera · Voice · Edit · Direction
branding · 2024
Abdulmalik Pharmacy
Brand identity & logo system
branding · 2024–2025
CDHI Brand Guidelines
Digital health & implementation science
branding · 2024
CBMP Logo Redesign
MoH & university vector systems
multimedia · 2024
Health Advocacy Podcast
Audio storytelling
advocacy · 2020–2026
Advocacy & Messaging
Public health campaigns
editorial · 2024
CBMP Annual Report
Infographics & data storytelling
— Case Studies
Deep dives
Flagship campaigns that define the intersection of health and design.
2020–2021
COVID-19 Risk Communication
Ethiopian Public Health Institute (EPHI)
Visual systems for COVID-19 community awareness and risk communication, owned by EPHI Emergency Operations Center and implemented through Harari Regional Health Bureau.
- Emergency Operations Center deliverables
- Multilingual community messaging
- September 2020 – June 2021
2023–2025
Hospital Marketing & Communications
Central City Hospital, Dire Dawa
Public health advocacy campaigns, commercial promotional posts, and visual designs for physicians' guideline updates across digital and print channels.
- Physician guideline visual systems
- Advocacy & promotional campaigns
- December 2023 – August 2025
2024–2025
Eastern Hospital Campaigns
Eastern Hospital, Dire Dawa
Integrated photography and graphic design for public health advocacy, commercial promotions, and clinical guideline communications.
- Original photography direction
- Campaign art direction
- September 2024 – May 2025
2025–2026
UN@80 & UNDP Commemoration
UNDP, The Gambia
Visual materials for UN@80 and UNDP@60 & 50 commemorations — arts and culture events, commemorative campaigns, and institutional communications.
- UN institutional standards
- Arts & culture event branding
- October 2025 – January 2026
03 — Process
Clinical rigor, creative craft
A four-phase methodology shaped by medicine and design.
01
Discover
Stakeholder interviews, audience mapping, and evidence review — the same rigor I bring to clinical practice.
02
Define
Messaging architecture, visual tone, and accessibility standards aligned with institutional brand guidelines.
03
Design
Iterative concepts across print, digital, and motion — tested for clarity in low-literacy and multilingual contexts.
04
Deploy
Production-ready assets, campaign rollouts, and performance tracking across hospitals and public health bodies.
04 — Expertise
Skills & tools
Precision-built capabilities for health communications at scale.
Brand Identity95%
Health Advocacy98%
Infographics & Data Viz92%
Social Media Design94%
Video Production88%
Photography85%
Voice Over & Podcast82%
SBCC Campaigns96%
Toolkit
Adobe IllustratorPhotoshopInDesignPremiere ProAfter EffectsFigmaCanvaDaVinci ResolveAudacity
From vector brand systems to motion graphics and podcast production — one creative lead across the full communications pipeline.
05 — References
Trusted by leaders
Supervisors and partners from EPHI, UNDP, and leading hospitals.
“Dr. Kaleab brings rare dual expertise — clinical credibility and world-class visual communication. His COVID-19 campaign materials set the standard for our region.”
Prof. Binym C. Tilhun
Direct Supervisor · Harari Regional Health Bureau
06 — Gallery
Visual experiments
A living moodboard of campaign aesthetics, gradients, and form.
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07 — Contact
Let's create something meaningful
Available for health communications, brand identity, campaign design, and multimedia advocacy projects across Africa and international institutions.